The Memory of the World (MOW) project plays a “key role” in the implementation of UNESCO’s duties and objectives.

The MOW principal aims are:
• Analysis and forecasting – What to avoid and fight against in the future
• Research, teaching and training – How to increase knowledge
• Standard setting – The requirements: to be of “exceptional universal value”
• Advisory to Member States – How to create an “Advocacy forum of exchange”
• “Forum of exchange” – How to gather and broadcast information about the historical heritage of countries by the organization of symposia, Commissions, reports and list.
In conclusion, to pass from theory to practice, "Principles of Awareness-Raising" (.pdf, 1.0 MB) by Richard Sayer is suggested as a good and exhaustive reference.