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Women Make the News: Let the Images of Women Speak!

UNESCO and the Global Alliance on Media and Gender (GAMAG) call for partners to feature women on their homepages during the month of May and through 2015 to inspire change towards gender equality.

2015 is an important year for women and their empowerment. In this year, the United Nations, governments, civil society and the international development community assess progress towards gender equality and will agree on the Sustainable Development Goals. Women and girls are still underrepresented in all spheres, including media and technology.

The Beijing Platform for Action which diagnoses gender inequalities and proposes concrete actions to be taken by various actors in order to achieve equal opportunities for women and men – girls and boys – accentuates the importance of media and technology.

Each month of 2015 is designated to a theme which is related to objectives of the Beijing Platform for Action. The theme for the month of May concerns “Women and the Media” and focuses on women’s access to expression and decision-making and non-stereotypical representation in and through the media and information and communication technologies.

As a global community we all can play a role in promoting gender equality. The Internet is a massive medium of communication with over 1 trillion webpages. The homepages of your websites are like primetime news.

We invite stakeholders to participate in the “Women and the Media” campaign by featuring the images of women at all levels of society on your homepage during the month of May.

         - Write a clear and simple caption for the image

         - Link a strong paragraph to the image describing the person selected

         - Keep your chosen image above the scroll (on the upper half of the homepage)

         - Add “share” buttons to it

         - Tell UNESCO about your actions by completing this short form.

For more information please view the official flier for the campaign.  Please help to circulate the flier on the Internet.

The theme for June will be “Women and Conflict”.  Please keep your eyes on our website for more information.

It has been fifteen years since UNESCO launched Women Make the News initiative and the twenty years since the Beijing Declaration and Platform for Action.

Women Make the News is a global online awareness raising and policy advocacy initiative aimed at drawing attention to issues of gender equality in and through the media, driving debate, and encouraging action-oriented solutions until global objectives are met.

For more information please contact Ms Misako Ito, Adviser in Communication and Information, UNESCO Asia-Pacific regional Bureau (