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Seal of Excellence (SEAL) programme

The Seal of Excellence (SEAL) programme was established to encourage craft-workers to use traditional skills and materials to ensure the perpetuation of traditional knowledge and preserve cultural diversity. By setting quality standards for handicrafts and raising international awareness the SEAL programme aims to strengthen the for these products. A strong market provides the producers with a viable livelihood and long-term employment.

CATALOGUE

CRITERIA

APPLICATIONS

 
Check out the products that have been awarded the Seal of Excellence and where you can buy them.

    

Is your product suitable? Click here for the judging criteria. See also the regulations and requirements.


 Submit your product to be evaluated. Download the 2008 Application form here.



Textile weaving in Laos © UNESCO Bangkok


The Seal of Excellence is effectively a “seal of approval” which endorses that the handicraft products with this seal conform to the rigorous standards set by the programme and have potential for the world market. The programme was established in Southeast Asia in 2001 by UNESCO and the ASEAN Handicraft Promotion and Development Association (AHPADA) and now operates across all Asia and the Pacific.
 
Discover the SEAL products: visit our on-line catalogue.







Announcement

Applications for the 2008 Award are now available.
   
Exhibition of awarded products from 2007 at the Amarin Plaza, Bangkok, Thailand, from 24 April to 5 May 2008. A craft evaluation workshop will also be conducted on 30 April and 1 May 2008. 

UNESCO ‘Award of Excellence for Handicrafts’ 2008 in Southeast Asia is launched on 24th April 2008. [more]
 
UNESCO Award "Seal of Excellence for Handicrafts": a strategy meeting for the Asia region will take place in Bangkok, Thailand on 17-19 March 2008. [more]
 





2007 Judging complete (NEW) UNESCO is proud to announce that the Seal of Excellence has been awarded to 109 new products this year, including 23 from Southeast Asia. UNESCO would like to congratulate the winners and thank all the 445 applicants for their efforts in entering this year. For more details and a list of the winners in Southeast Asia, see the press release for Southeast Asia.


The winning products will soon be updated on the catalogue.

Craft News and Events

30 April to 12 May 2008 - The Award of Excellence for Crafts for Western Africa.
 

World Eco Fiber and Textile (W.E.F.T) Forum, Kuching, Sarawak, Malaysia, 12- 14 September 2008
World experts will gather to Kuching, Malaysia, to talk about traditional textiles, natural fibers and natural dyes. Activities also include a textile exhibition, a craft bazaar and an optional visit an upriver longhouse to study the weavers at work. Visit http://www.jungleartsandflora.com/.
 

Rainforest World Craft Bazaar, Sarawak, East Malaysia 9 -15 July 2008
The first Rainforest World Craft Bazaar will be held at the Sarawak Museum in Kuching, Sarawak, East Malaysia, in conjunction with the world- renowned Rainforest World Music Festival. It will offer a large selection of crafts, and will be enlivened by demonstrations of craftspeople at work, both live and on video. [more]; visit  http://www.rainforestmusic-borneo.com/.
 

The World Eco-Fiber and Textile (WEFT) Art hits Japan. Exhibitions and fashion shows will be held in Tokyo and in Tokushima in April 2008. [more]
 

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