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Publications

 

International Craft Trade Fairs: a practical guide 

This practical guide, published by UNESCO and the International Trade Centre, provides support, general information and advice, checklists and directories for artisans in numerous fields of activity. 

Author(s): UNESCO/ITC 
Publication: Date 31 Jan 2005 
Publisher: UNESCO Publishing/The Commonwealth Secretariat/ International Trade Centre (UNCTAD/WTO) 
Number of Pages: 128 
Published languages: Also available in French and Spanish 
Purchase book online 

 

Marketing Crafts and Visual Arts: The Role of Intellectual Property 

This joint publication by WIPO and the International Trade Centre (ITC) explains in a practical guide the decisive links between successful marketing and the appropriate use of the tools of the IP system for the crafts and visual arts sector.  The purpose of this guide is to provide a basic knowledge and understanding of marketing techniques and of IP to artisans and visual artists, to enhance the chances of their business success. It seeks to indicate why, which, what, where, when, whether and how consideration ought to be given to the effective management of IP assets by using IP tools for successful marketing of craft and visual art products.

Author(s): WIPO/ITC 
Publication Date: 31 Jan 2005 
Publisher: WIPO and International Trade Centre (ITC) 
Number of Pages: 140 
Published languages: Also available in French 
Purchase book online

 

Export Development of Artisanal Products 

Joint ITC/Crafts Center paper reviewing various steps and approaches for presenting, promoting and placing artisanal products in international markets.  Reviews overall market situation; explores effective means of technical assistance and trade promotion support, and identifies major areas where they are needed. Provides advice to entrepreneurs and producers. Discusses intellectual property rights with regard to the sector. Also focuses on marketing artisanal products through trade fairs and the Internet. Includes selected list of relevant organizations, trade fairs and publications.

Author(s): ITC/The Crafts Center 
Publication: Date 31 Jan 2005 
Publisher: International Trade Centre (UNCTAD/WTO) and The Crafts Center 
Number of Pages: 95 
Published languages: Also available in French and Spanish
Purchase book online

 

International Symposium on "Crafts and the International Market: Trade and Customs Codification"

The International Symposium on “Crafts and the International Market: Trade and Customs Codification”, jointly organized by UNESCO and the International Trade Centre UNCTADNTO (ITC), took place in the Philippines International Convention Center (PICC) in Manila, from 6 to 8 October 1997. The Symposium was attended by 132 representatives of governmental and non-governmental agencies, regional and international organizations involved in the crafts sector in 44 countries.

Author(s): UNESCO/ITC 
Publication Date: 6 Oct 1997 
Publisher: UNESCO-ITC 
Number of Pages: 51
Download PDF of Report here.
Published languages: English

 

Convention of the Protection and Promotion of the Diversity of Cultural Expressions

Author(s): UNESCO
Convention Details: Paris, 20 October 2005
Publisher: UNESCO
Number of Pages: 19
Download PDF here.
Published languages: English