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Preliminary vision statement:

-Cultural significance

  • Buddhist religion, sacred space
  • Traditional architecture
  • Performing arts
  • Tangible cultural products
  • Landscape

-Objectives and development strategy

  • Preservation and sacred
  • New/more temples
  • Improve community financial benefits
  • Improve standard of living
  • Improve public facilities
  • Maintain traditional culture

-Role of cultural resources as a means to improve general economic benefits

-Measures for ensuring sustainability of cultural resources

  • Education guides
  • Educate tourists
  • Limit number of visitors to Luang Prabang

-Contribution of tourism industry to strategy

  • Tax local businessmen ? recycle money
  • Approach industry support

ACTION: take preliminary vision back to stakeholders

Time: late November 2001


Model 1

  • Assess and monitor newly implemented plan to capture revenue, gather feedback from tourists
  • Design leaflet explaining heritage fee
  • Make plan for managing fund

TIMEFRAME: Feb./April 2002

Model 2

Model 3

  • Based upon needs assessment
  • Design 3 week guide training course
  • Develop strategy to implement this course on regular basis

TIMEFRAME: Dec. 2001

Model 4

Strengthen consensus building

  • Cultural heritage awareness campaign using radio, TV, newspaper
  • Raise awareness of children and youth through ASP Programme (Heng Daowang + CCC Bounkhong)
  • Hold workshops for local tourism industry
  • Meeting with village heads in core historic areas

TIMEFRAME: Jan-June 2002

Re-formulation of Luang Prabang action plan

Step 1: Preliminary Vision Statement

-The cultural significance of the community of Luang Prabang lies in:

  • Its Buddhist religion, religious festivals, and the importance of its sacred space
  • Its traditional architecture, both vernacular and sacred
  • Its performing arts which include music, dance and the back ceremony
  • Its tangible cultural products including textiles and basketry
  • Its landscape

-The objectives of overall development strategy for the community include:

  • Preservation of the overall sacred nature of the community
  • Have more temples/new temples
  • Improve financial benefits for the community
  • Improve standards of living
  • Improved standard of living
  • Improved public facilities
  • Maintain the traditional living culture

-Role of cultural resources in the overall development strategy

  • The community sees the cultural resources as a means to general economic benefits for the community through adaptive re-use (shops, restaurants, guest houses), and as attractions

-Measures for ensuring sustainability of those cultural resources

  • Better educated guides
  • Educate tourists
  • Limit number of tourists to Lunag Prabang throug
    • Limit number of flights and boats
    • Use Luang Prabang as a point of departure for additional spots/locations in Luang Prabang province

-Contribution of tourism to this strategy of cultural development

  • Tax local businessmen who sell more products to tourists, then use the money to contribute to cultural preservation

– recycle this money back to preservation

  • Approach tourist agencies and companies to support culture and contribute to its preservation

Step 2: Identify Flagship Actions in Each of the 4 Model Areas

Model 1: Fiscal management of heritage conservation, maintenance development at the municipal level

As of September 20.2001, the Lao Action Plan team implemented a revenue capturing heritage fee. The current plan of asking for a $2.00 contribution from tourists when they check out of their hotel is still experimental. Thus, flagship actions for this model include:

  • Assessing the success or failure of the method. Do this by monitoring the collection, and gathering feedback from tourists. Make adjustments accordingly
  • Design and produce a brochure or leaflet to explain the heritage fee clearly to visitors

Model 2: investment by the tourism industry in the sustainability of the culture heritage resource base and supporting infrastructure

  • Training of tourism personnel in cultural values and conservation

Model 3: community education and skill training leading to employment in the heritage conservation and culture tourism sectors

  • Action: training local guides
  • The Luang Prabang action plan team has already conducted an assessment of the needs of the Luang Prabang guides
  • Based upon this assessment:
    - Design a 3 week guide training course for Luang Prabang guides
    - Develop a strategy to implement this course on a regular basis

    • Use money generated by heritage fee
    • Draw upon local resources
    • Seek tuition from stu

Time frame: December 2001

Model 4: consensus building among tourism promoters, property developers, local residents and heritage conservationists

  • Strengthen the cooperation among stakeholders:
    • Awareness campaigned for heritage value
    • Sustainability of culture preservation