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IMPACT: the Effects of Tourism on Culture and the Environment is a series of publications about promoting sustainable tourism. The series is designed to inform and foster cooperation between tourism industry personnel and heritage site managers.

Each IMPACT book is a case-study, focusing on a specific heritage site destination in the Asia-Pacific region and showcasing initiatives that have been undertaken to meet the development needs of the tourism industry while ensuring the preservation, and even enhancement, of the natural and cultural resources of the site. IMPACT case studies include information on the site's history, heritage and culture.

Initiated by the Office of the UNESCO Regional Advisor for Culture, the IMPACT series has involved the participation of a number of institutions, in particular the Pacific Asia Travel Association (PATA); the School of Travel Industry Management, University of Hawai'i; and the Canadian Universities Consortium Training and Technology Transfer Programme at the Asian Institute of Technology in Thailand.

The first book in the IMPACT series, Tourism and Heritage Site Management in the World Heritage Town of Luang Prabang, Lao PDR, examines the positive and negative impacts of tourism in Luang Prabang and suggests a strategy for managing tourism such that the benefits of tourism are maximized while the negative impacts minimized.

In January 2007 an agreement was signed between the Korea Culture and Tourism Institute (KCTI) and UNESCO Bangkok to publish twelve more IMPACT volumes. The two new publications focus on the World Heritage Sites of the Ifugao Rice Terraces of the Philippine Cordilleras and Hoi An Ancient Town, Vietnam.

As part of the series and in the framework of its ongoing UNESCO-LNTA Nam Ha Ecotourism project, UNESCO Bangkok Culture Unit published a fourth volume focusing on the district of Luang Namtha, Lao PDR.

The publications are designed to assist tourism planners and managers to work with local residents and other stakeholders to find a successful balance in which the needs and aspirations of the community are fulfilled, while the natural and cultural resources on which they and the tourism industry depend are protected.

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