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Academics and entrepreneurs meet in Indonesia to heighten creativity in education and entrepreneurship training

Asia Pacific’s leading academics, educators and entrepreneurs are examining ways to optimize creativity and entrepreneurship in education at a UNESCO-APEID meeting being held in Jakarta, Indonesia from 6-8 December 2011.

Education has to adapt to changes in the nature of work and facilitate the development of useful and productive members of society. The 21st century societies demand workforces who are creative, flexible, adaptable and innovative. These traits and characteristics must, and can, be nurtured through education

The 15th UNESCO-APEID International Conference, Inspiring Education: Creativity and Entrepreneurship, is bringing together over 400 participants from about 20 countries to look at examples of enterprising and successful stories from both the public and private sectors and to explore the power of creativity and entrepreneurship, and in turn inspire future generations of innovative individuals to think laterally and dare to take calculated risks and become resourceful, committed, and most importantly, responsible and productive citizens of society. 

Key speakers include Larry O’Farrell, Professor and Holder of the UNESCO Chair in Arts and Learning, Faculty of Education, Queen’s University, Canada; Wang Libing, Professor of Education, Zhejiang University, P.R. China;  Ciputra, entrepreneur, founder of Ciputra Group and Ciputra University; Santiago Uno, Founding Partner and CEO of Saratoga Capital; Sofjan Wanandi, Chairman of the Employers Association of Indonesia (APINDO) and Mira Lesmana, writer and film producer, Indonesia.

 Mr. O’Farrell notes that there is an urgent need for creative problem-solvers in all sectors of economy to enhance productivity and entrepreneurship and deal with major social and cultural challenges. Consequently, education systems are more urgently called to build creative capacities in current and future generations of students. However, critics of education have pointed out that, as currently configured, most education systems are poorly equipped to meet this demand. 
 “In many parts of the world, rote learning continues to be the only pedagogical method used and, in more developed countries the acquisition of received knowledge is given priority over creative experimentation through the restraining effect of standardized testing,” Mr. O’Farrell says. 
In People’s Republic of China it is argued that the expansion of its higher education system in the last decade has resulted in the system to be transformed from an elite system to a system of mass higher education. This is one the major factors behind the quest for the introduction of creativity and entrepreneurship in education in higher education institutions.
The traditional academic oriented education was gradually replaced by an employment-oriented higher professional or even vocational education,” says Mr. Libing. 
As the country [China] is determined to turn its economy into a more knowledge-intensive and innovation driven economy, university graduates with creativity and entrepreneurship skills can help in job creation, technological innovation, as well as the upgrading of traditional labor-intensive economy,” he says.

In the case of Indonesia, enhancing entrepreneurship has been identified by the Government as one of its key strategies for boosting economic growth over the medium term, and making Indonesia more competitive on the global stage,” says Mae Chu Chang who leads the World Bank’s Human Development sector in Indonesia. “The World Bank is very pleased to support the Indonesian Government on this endeavor by creating an open forum for knowledge exchange among entrepreneurs and educators from around the world. This conference will hopefully provide inspiration to Indonesia on how it can create a more enabling environment for entrepreneurs.”

The APEID conference will be opened on 6 December 2011 at 9.30 am by H. E. Mohammad Nuh, Minister of Education and Culture, Indonesia. UNESCO is convening the 15th UNESCO-APEID International Conference, Inspiring Education: Creativity and Entrepreneurship, in collaboration with the World Bank and the Ministry of Education and Culture in Indonesia.



Kantor Bank Dunia, Jakarta
  Gedung Bursa Efek Indonesia, Menara 2, lantai 12 
  Randy Salim: (62-21) 5299-3000

UNESCO Bangkok
 Mr. Dieter Schlenker, +66 81 825 2188