UNESCO’s methodology for producing programmes in minority languages

1. The programme takes the shape of a dramatic soap opera, with a local heroine facing a wide range of experiences. Soap operas are generally well known and liked by the audience. This form of communication tends to be better accepted by teenagers and youths who would reject traditional pedagogic methods.

2. The content of the programme is based on actual experience. Real-life stories from various people are collected through participatory group discussion (focus groups) at the village level and integrated into the script so that the listeners can identify with the soap opera characters.

3. The script is composed directly in the selected minority language by local minority writers to ensure it is culturally as well as linguistically acceptable to the audience.

4. The script is translated into English and into the national language to check its scientific accuracy.

5. Local musicians compose traditional local music and songs in the minority language, which underline the themes of the story.

6. The programme is tested in order to verify that an appropriate and efficient message is conveyed.

7. The programme is broadcast.

8. Selected follow-up audience research is conducted in villages to evaluate how appropriate the broadcasting timing is as well as the understanding of the programme and the impact of the message.

9. The script, tapes and related output of the programmes are packaged and distributed for further pedagogical and educational uses, and future rebroadcasting.

10. The programme is proposed to radio stations in other countries of the region where the minority is present. The script and format may be adapted to suit the needs of the radio-station or local community.