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Inspiring the young Thais via Facebook and SMS

More than 1600 young Thais have been receiving short messages from UNESCO Bangkok every day through Facebook and telephone SMS.

The messages contain quotes from well-known people around the world from successful business executives and movie stars to scientists. Below are some examples:

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations,” Steve Jobs. 

“The only wrong thing would be to deny what your heart truly feels,” The Mask of Zorro. 

“Imagination is more important than knowledge,” Albert Einstein. 

Translated into Thai, the messages focus on three elements: mental skills (life and happiness, attitude, work and learning); cognitive skills (our own strength and weakness, personal values, goals and leadership); and technical skills (communication and relationship).  

UNESCO Bangkok has been implementing “Youth Empowerment through Mobile Learning Project” in collaboration with the Office of the Non-Formal and Informal Education, Ministry of Education, Thailand to encourage youth, especially students in Non-Formal Education to build self-motivation and essential life skills, find competencies, purpose in life and internal peace, and to introduce to them the concept of lifelong learning. 

This project has started from the fact that Thai youth and young adults with limited access to and opportunities in formal education are vulnerable and at risk of dropout. They are prone to have low self-esteem and to relate to drug abuse, gambling, alcohol and early pregnancy. 

UNESCO has been sending the messages in Thai language following last year’s workshop on Hopes and Needs of Youth in Thailand to the participant group of over 100 Non-Formal Education students in Bangkok and Chiang Rai.

A youth network has also been created on a social network site in Facebook. The fan page called Youth Empowerment in Thailand and the Youth Empowerment Group were built as a platform for youth to find useful information and clips on life skills and inspirational quotes, welcoming all comments and exchange of ideas. The page is maintained in both Thai and English. There are now over than 1500 Youth Empowerment fan pages who receive the text daily. 

UNESCO aims to interview Thai celebrities and influential persons on their life goals and career, self-motivation and on how they became successful. Motivating ideas and useful advice keeps inspiring the youth. The interview will be published on the project’s Facebook page and group and on UNESCO’s website. 

For more information, please contact Ichiro Miyazawa ( or Sowirin Chuanprapun ( Tel: 02-391-0577