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Mobile Based Literacy Programme - Documentary by NHK World Japan

The project aimed to address the literacy retention issues among the youth population. As a strategy to keep their interest in literacy, the project resorts to the idea that mobile phones are becoming an indispensable means of communication among youth everywhere in the world including Pakistan.

The key idea of the project is to use mobiles as a tool for delivering post-literacy materials to youth literates. Messages containing pedagogically correct, but fun and interesting, topics will be sent to post-literates.

The programme has two parts. In the first, Adolescent girls will receive interesting and informative text messages daily in Urdu and are expected to respond.

The second part of the programme includes evaluation every month to assess literates' gains knowledge, interactive exercises and additional resources.


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Mobile-based Literacy Programme